The Art Of Product Advertising
I live for being outdoors. Whether it be riding to downtown Seattle or cycling over the North Cascades Highway, paddling in Puget Sound or sea kayaking alongside orca whales in Johnstone Strait, BC, I long for that next adventure. The reality is though, many of these trips would be far less enjoyable without the outdoor gear we have available; and I love gear, really I do. I wouldn’t consider myself a gear-head per se, nor do I rush out to buy the latest and greatest stuff. But I do flip through magazines with a keen interest on advancements in backcountry skiing gear and super light mountain bike wheels (neither of which I can really afford but that’s besides the point.)
As someone who works for a SEO Seattle Internet marketing company it’s not only the gear itself that’s cool, but how companies go about marketing their products that intrigues me as well. Take for instance Crank Brothers, a bike company that started out developing the now very popular Egg Beater clipless pedals but has since moved into wheels, cranks and other bike components. I’ve owned many pairs of the Egg Beater pedals due to their relatively low cost and low weight. Unfortunately I’ve had more and more problems with them recently as the spindles fall apart. Matter of fact I recently sent back three pairs, all of which broke while riding. Thankfully Crank Brothers is really good about warrantying their stuff, so I anticipated receiving at most some new pedals. Instead I received this in the mail -
So no, Crank Brothers didn’t replace my pedals. Instead they received a bit of a spa treatment. So although I wouldn’t necessarily recommend these pedals anymore, I find this piece of advertising quite effective, and entertaining. Kudos to the Crank Bros (who basically rebuilt my pedals, which are now working perfectly again.)
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